Expect these to be the first in a series of reinventions he teases even more far-flung ideas for his 2015 launches, 'like the shape of the human hand and fingers, or the flow of water over an edge.' The Artís line expands on that launch, offering a more thoroughly realized collection of shapes and sizes priced from $24-$62. If the shape seems strangely familiar, you may have played with the MAC Masterclass Brushes-Waitesmith's original creation. When he couldn't find one, he created it.

Waitesmith, a veteran Artíst and former MAC Cosmetics senior executive, spent years searching for an alternative brush design. Taken as a sum of its parts, it could easily be mistaken for an objet d'art-but what you're actually holding is a flawlessly executed makeup brush. The front resembles a plush, miniaturized hairbrush. Personally, when faced with the back of one of his brushes, I always see a spoon. According to Artís founder Matthew Waitesmith, the geometric components of the human face inspired his first collection.